Vertical Response Email Personalization Merge Tag Cheat Sheet

Do you use Vertical Response to mail out your campaigns?

If you do, I’ve put together a cheat sheet of the popular merge tags you can use to personalize your emails sent through Vertical Response.

Note: I highly recommend using personalization to provide customized content to your subscribers, however don’t overdo it.

Email Subscriber Information Merge Tags aka Personalization Fields
First Name: {FIRST_NAME|Reader} Note: Replace “Reader” with any other default salutation you would like to use.
Last Name: {LAST_NAME}
Email: {EMAIL_ADDRESS}

http://help.verticalresponse.com/how-to/tutorial/using_personalization_in_a_canvas_email/

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Sending HTML Emails Using Microsoft Office Outlook 2010

Every so often I will get a client who wants to send HTML emails using Outlook 2010 rather then setting up and using a mailing platform. Once you have your email designed and coded, follow these steps to set up the email and send it out.

Save your HTML content as a .htm file, and then use the following instructions to generate your Outlook 2010 HTML message:
The first step is to make sure that Outlook 2010 has HTML as the default message type. If not, change the settings by going to TOOLS – OPTIONS – MAIL FORMAT

Now that you know Outlook 2010 is ready to accept your HTML code, use Internet Explorer to open the .htm file you saved on your computer. Once the file is open, choose FILE – SEND – PAGE BY EMAIL. This will insert the HTML code directly into Outlook 2010.

If that doesn’t work, then try the following:
In Outlook 2010, create a new HTML message. You will then choose from the top INSERT – FILE (choosing the .htm file you saved on your computer) – INSERT FILE (clicking the small arrow and choosing “INSERT AS TEXT”)

And whalaa! You just created an HTML email in Outlook 2010.

Problems with images not showing up? Do you have images attached to your message?
Make sure you are hosting all of the campaign images on your server and the image path within the HTML is set to read from your server. This will allow them to display properly and the images will not attach themselves to the email message.

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Set Up A Custom HTML Email Signature in Outlook 2007

Setting up a custom signature in Outlook 2007 requires a little HTML knowledge in order to display graphics, logos and icons all of which you’ll need to host on your server for them to display properly.

Here are step-by-step instructions to setup a custom email signature in Outlook 2007.

Step 1:
Create an HTML signature and save the file to your computer where you can find it, in example “My Documents” folder.

Step 2:
Open up Outlook 2007 and from the menu select ‘Tools’ and then click on ‘Options’.

Step 3:
You will now click on a tab titled ‘Mail Format’ and towards the bottom you’ll see a button called ‘Signature’, click on it. Now click ‘New”.

Step 4:
From here you’ll select ‘Use this file as a template’. A file folder box will pop up and you’ll need to now locate the HTML file you saved on your computer by clicking on ‘Browse”. Select the file, click ‘Next” and then click ‘Finish’

I’ve heard conflicting info from clients where half say they can immediately use their new HTML signature by creating a new message where the other half has told me they had to shut down Outlook 2007 and restart the program in order for the ‘New Message’ to attach the signature.
Note: If you save your signature file on an external drive and it fails or has a hiccup you will lose your signature in Outlook 2007 and you will need to set it up again from Step 1. I highly recommend you save the signature file on your C: drive to prevent this issue from occurring.

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Quicky Email Tip – Testing Your Email Campaign and/or Template Is Crucial

When was the last time you tested your email campaign to measure the spam score and/or check cross-browser visibility & compatibility? I’m hoping your answer is “every campaign” and really dread hearing “what do you mean test the campaign?”. At minimum you should test your first few campaigns to make sure the person formatting them is doing it correctly.

One of the biggest mistakes when previewing your campaign is to rely on your browser. Email programs have much stricter rules for HTML and CSS so what may work in Firefox, Chrome, Internet Explorer and other browsers will not display the same when the email is actually sent and received.

There are a few nifty little services out there you can use to browser test your emails. The following are the ones I recommend to my clients:

Inbox Inspection
This is a built-in feature for MailChimp members so for those using the service you don’t need to go elsewhere. If you have a paid account (monthly or credits) you get 25 tests per week. For those using the free version you can purchase a test for $3 each. >> To learn more about Inbox Inspection, click here.

Email on Acid
This service provides previews in 32 email programs, 6 popular browsers and 8 operating systems to see what your email campaign will look like with the images turned on or disabled. >> To learn more about Email on Acid, click here.

Litmus
A popular choice by many companies, this email testing service provides reports for 30+ email programs including smartphones. If you would like to see the service in action, try the free email preview. >> To learn more about Litmus, click here.

Do It Yourself (DIY) Testing
For those of you who choose not to use a service and want to test on your own, I suggest you create test account with the following and send campaigns to each one before you do the actual mailing:
Gmail
Yahoo
Hotmail
Outlook

Make sure to log in to each of your test accounts to cross check them. What ever you do, don’t rely on just one email program aka you get lazy. You need verify that all of the following is exactly the same (or very close) in all of the email programs.

Font sizes and colors
Images are showing up and not breaking apart
Links work (make sure you click on all of them)
Alignment and spacing

If all of the emails look similar (they will all vary a bit), then you’re ready for send it out.
*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*`*
What do you use for your campaign testing? Have you used multiple services and if so, what is your favorite?

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MailChimp Email Personalization Merge Tag Cheat Sheet

Do you use MailChimp to mail out your campaigns?

If you do, I’ve put together a cheat sheet of the popular merge tags you can use to personalize your emails sent through MailChimp.

Note: I highly recommend using personalization to provide customized content to your subscribers, however don’t overdo it.

Email Subscriber Information Merge Tags aka Personalization Stings
First Name: *|FNAME|*
Last Name: *|LNAME|*
Email: *|EMAIL|*

Your Company Contact Merge Tags aka Personalization Stings
Company: *|USER:COMPANY|*
Address: *|HTML:LIST_ADDRESS_HTML|*

Additional Merge Tags aka Personalization Stings
Forward to a Friend: *|FORWARD|*
Unsubscribe: *|UNSUB|*

http://kb.mailchimp.com/article/all-the-merge-tags-cheatsheet

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iContact Email Personalization Merge Tag Cheat Sheet

Do you use iContact to mail out your campaigns?

If you do, I’ve put together a cheat sheet of the popular merge tags you can use to personalize your emails sent through iContact.

Note: I highly recommend using personalization to provide customized content to your subscribers, however don’t overdo it.

Email Subscriber Information Merge Tags aka Personalization Fields
First Name: [fname]
Last Name: [lname]
Email: [email]

Additional Merge Tags aka Personalization Fields
Prefix: [prefix]
Suffix: [suffix]
Business name: [business]
Phone: [phone]
Fax: [fax]
Address1: [address1]
Address2: [address2]
City: [city]
State: [state]
Zip: [zip]

http://www.youtube.com/watch?v=bMLnoGUJz5Y&feature=youtube_gdata

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Exact Target Email Personalization Merge Tag Cheat Sheet

Do you use Exact Target to mail out your campaigns?

If you do, I’ve put together a cheat sheet of the popular merge tags you can use to personalize your emails sent through Exact Target.
Note: I highly recommend using personalization to provide customized content to your subscribers, however don’t overdo it.

Email Subscriber Information Merge Tags aka Personalization Stings
First Name: %%firstname_%%
Last Name: %%lastname_%%
Email: %%emailaddr%%

Your Company Contact Merge Tags aka Personalization Stings
Company: %%member_busname%%
Address: %%member_addr%%
City, State: %%member_city%%, %%member_state%%
Zip Code: %%member_postalcode%%

http://wiki.memberlandingpages.com/Personalization_Strings

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